The Pantone SkinTone Guide STG202 is a powerful tool designed to match and represent a wide spectrum of human skin tones. With 138 shades of skin tones scientifically measured from real human skin, this guide offers a reliable and accurate color reference for professionals in various industries.

This guide is particularly valuable in fields such as cosmetics, fashion, and product design, where precise color matching is essential. For makeup artists and brands, the Pantone SkinTone Guide helps ensure that products cater to a wide range of skin tones, making it easier to create inclusive and diverse product lines. Fashion designers can use the guide to match clothing and accessories to different skin tones, enhancing the appeal of their collections to a broader audience.

The STG202 includes a large swatch format with a central hole, allowing users to evaluate and compare skin tones with ease. Each skin tone in the guide is assigned a unique four-digit code. The first two numbers represent the undertone or hue, while the second pair indicates the specific shade. This makes the guide easy to navigate and highly precise.

Digital artists and graphic designers will also find this tool invaluable for accurately depicting skin tones in visual content, ensuring that their work reflects true diversity. Whether you’re working in print, digital media, or physical product design, the Pantone SkinTone Guide provides the consistency and reliability you need when working with color.

With this guide, professionals are better equipped to deliver products and experiences that resonate with individuals of all skin tones. It’s a must-have for any industry where skin color plays an important role in the user experience.

By promoting inclusivity and precision, Pantone SkinTone Guide sets the standard for color matching in today’s diverse world.

Features Pantone SkinTone Guide
Large-size swatch with central hole for easy color evaluation and matching
Each Pantone SkinTone number is comprised of a four-digit alpha numeric number. The first two positions reflect the hue or undertone of the skin. The second two positions represent the tone or lightness and darkness of the skin.
Digital values available in Pantone Connect
Includes color index
Colors
138 colors numbered from 1Y01 SP to 4R15 SP
Each color identified by a unique Pantone Number representing both tone and undertone
Colors developed to present best color match under D65 (Daylight 6500K) lighting
Application
Beauty
Fashion
Product Design
Photography
Printing/Packaging/Graphic Design
Medical